Trump wine may go down like Listerine, and a diploma from Trump
University is probably best used for wiping up small spills around the
house. But one Trump business is thriving, though not necessarily for
the president: Trump Media Inc.
Trump is doing for TV ratings and print subscriptions what President Obama did for gun sales: sending them through the roof.
Just this week, 48 million watched Trump give his first address to a
joint session of Congress, compared with 33 million who watched the
Oscars, proving he’s the greatest show on Earth — and a gift to the media’s profit margins.
Since turning the entire show into a Trump piñata, “Saturday Night
Live” is having its best season in 23 years. That’s amazing when you
consider the rapidly increasing dispersion of the TV audience. So here’s
a more shocking number: When Melissa McCarthy first turned up in a
surprise guest shot to lampoon White House press secretary Sean Spicer,
“SNL” was the second-highest rated show of the entire week in the 18-49
demographic that advertisers most covet, including prime time shows.
(“The Big Bang Theory” was No. 1.)
The following week, which featured another McCarthy appearance,
“SNL” did even better, logging the show’s best ratings since a January
2011 broadcast, which benefitted from following an NFL game
.
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